Power brands in the fair light

For over 20 years, MANN &SCHRÖDER COSMETICS has presented its concepts once a spring at the major international beauty trade fair Cosmoprof Bologna. After a three-year break from Corona, it was finally time again from March 16-18, 2023: the manufacturer of personal care products presented its power brands sanosan, alkmene® and numis® med to the trade audience on a stand area of just under 100sqm.

With around 2,900 exhibitors from over 60 countries, Cosmoprof is the largest international cosmetics trade fair in Europe, attracting visitors from all over the world.

The eleven-strong MANN &SCHRÖDER COSMETICS trade fair crew mainly included the brand managers and the export team.

"The focus of this trade fair was on acquiring new customers for countries where we are not yet represented. But existing customers also accepted our invitation in large numbers, to whom we presented our new products," describes Eduard Heckel, Head of Export at MANN &SCHRÖDER COSMETICS. "The response was promising, so we can expect positive impulses in the brand business in the near future."